Baby Food Market 2014 to 2018 | Future Trends & China Industry Research Report:Radiant Insights, Inc

Baby food in this report includes baby cereals, meals, cookies, etc, excluding milk formula. The report primarily conducts analyses on China baby food industry in the following aspects: domestic market status, supply and demand, competitive pattern, major enterprises both in China and overseas; meanwhile it offers suggestions, so as to make investors understand this industry well and provides decision-making references for them.

Although baby food industry has undergone a long history, domestic market is still at the starting stage due to different residents’ consumption habit in China market. Compared with developed countries where have a fast pace of life, Chinese families have a preference for making food for their babies by themselves instead of purchasing packaged brand baby food, therefore China baby food market is still at the starting stage. Only in developed cities, baby food enjoys a relatively higher market penetration rate.

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At present the scale of China baby food market is worth about CNY 8 billion. Chinese enterprises entered baby food market late, and the well-known enterprises are Heinz, Nestle, Eastwes, Beingmate, Garbath, Meiji, Synbiotics and Yashily. Some other infant milk powder brands are also setting foot in this market segment. Heinz, Nestle and Beingmate are the three large brands with advantages, and popularity of each brand exceeds 80% in nationwide towns and cities. Eastwes, Meiji and Garbath are regional key brands, mainly distributing in coastal cities.

The consumption groups of baby food are babies aged from four months to three years old. In China, the number of babies aged from six months to three years old is about 40 million. If one baby consumes 100g of food, and calculated by retail prices of baby food in current market, the potential market capacity exceeds CNY 80 billion.

Table of Contents

1. Overview of Baby Food Industry
1.1 Brief Introduction to Baby Food
1.1.1 Definition
1.1.2 Classification
1.2 Principles of Adding Food for Baby
1.3 Industrial Chain of Baby Food

2. Development Environment of China Baby Food Industry
2.1 China’s Economic Development Environment
2.2 Relevant Standards

3. Status Quo of China Baby Food Industry
3.1 Market Status
3.1.1 Overview of Baby Food Market
3.1.2 Existing Problems
3.1.3 Marketing Channels
3.2 Competitive Landscape

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About Radiant Insights:
Radiant Insights is a platform for companies looking to meet their market research and business intelligence requirements. It assist and facilitate organizations and individuals procure market research reports, helping them in the decision making process. The Organization has a comprehensive collection of reports, covering over 40 key industries and a host of micro markets. In addition to over extensive database of reports, experienced research coordinators also offer a host of ancillary services such as, research partnerships/ tie-ups and customized research solutions.

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